It just seems so simple. But it can generate a huge boost in sales. Online room planning tools allow a customer to design a room using digital representations of items in your store. From furniture to accessories, the end-user experience is interactive. We wrote about making an interactive shopping journey for retail shoppers. And while room planning technology isn’t new by any stretch of the imagination, the applications are changing and advancing.
Many retailers see a room planning design tool as a designer-driven tool in stores for consultations. The power of room planners is the ability to give customers control. Adding your room planner to the online shopping journey improves the customer engagement rate. When you invest in a tool that works online and in-store, you can make changes to the shopping journey based on how a customer interacts with the tool.
These tools serve several functions:
Because retail technology trends like this were born in the age of social media, they will be shared. Getting input from friends and family reinforces the desire to bring this room to life. And it may even get another person to try out that tool. This gift keeps on giving to your customers.
And engaged customers buy more furniture and home furnishings. Maybe they could get some cheaper, lower-quality throw pillows or lamps at Walmart. But the ones they selected with the designer are the perfect match and better quality. The convenience of buying everything in one place and the quality factor suddenly outweigh spending a fraction more.
Creating a plan on a room level is great. But each piece of furniture can be a work of art. That’s why giving customers the ability to further customize their room at the SKU level is so important. You can do this with a custom furniture design tool. We heard from so many retailers at High Point Market asking about online room planners. Which makes it first on our list of retail technology trends. But it isn’t the last.
You can tell a customer all day that an accent chair comes in this upholstery, this finish, and this trim. But unless they can actually see in that perfect color it’s hard for them to feel excited about bringing that chair home. Especially when they’re reviewing the product on your website catalog. You need to evoke this kind of emotional to connect with customers.
A huge trend that more retailers are using today is the custom furniture design tool.
eCommerce has opened up a world of possibilities in this realm. But your brands are doing a great job offering more options for your customers–which means more options for you. Many retailers are concerned with the time it takes to deliver on the custom furniture pieces. But when you use online custom furniture design tools, you’re enabling the options that you can deliver. No more worries about not meeting customer expectations. In fact, consumer confidence in the product purchase increases when they have control over the look and design elements.
Plus, customer online design tools give you room for growth. In your flagship store, you don’t have space for 10 different colors/patterns for one chair. Your budget says the same thing. While you leave swatch books laying available for customers to drape 3 inches of fabric to imagine the new look of the furniture, other retailers are doing better. In fact, with retail technology trends like this one, the sky really is the limit. And it doesn’t have to be a nightmare to manage.
Coming in at number three, and surprising for many, is 3D product viewers. Many may ask, “Why isn’t 3D the biggest retail technology trend?” And to that we say, the concept of 3D as a whole technology is probably the single greatest of the retail technology trends. But the 3D product viewer specifically carries weight with both retailers and brands alike. 2D visualization doesn’t offer many functions or staying power on your website. It’s not easy to look at a flat image of a dining room set and imagine your family sitting there for dinner. But when you make that image 3D, you completely open that image up.
A person can rotate and interact with the image at all angles to better understand how the piece is made and what it will actually look like in their home. Again, you’re keeping customers on your site longer and getting them invested in your products.
We’ve looked at some specific tools. Now, let’s take a look at the whole customer experience with a personalized shopping tool.
Some surveys have shown that as many as 99% of people say they’re happy to share data with you if you personalize their experience. While this number fluctuates in industries, we can tell you that today’s consumer is in love with personalization. And most people know that the more data you collect, the more effectively you can customize that experience.
A personalized shopping tool offers genuine help and guidance for shoppers during the online journey. It literally turns your website into a digital version of your showroom. When a person enters your website, you’re not going to throw everything at them at once. Just like your showroom, you’re going to ask what they’re interested in today. You’re going to take them to the living room section if they ask about living room furniture. You’re not going to start talking about the bedroom sale you’re having this weekend when they’ve shown interest in living room furniture. Online shopping tools like MicroD’s platform will offer that same, behavior-based personalized experience on your website. It increases sales on 2 levels:
While this trend may not be new, it’s definitely evolving as are customer expectations. Let’s take a look at what modern online shopping looks like.
eCommerce sites today are built to make sales independently of a physical salesperson. They’re built for speed and a seamless customer experience. This not only increases customer satisfaction. But also improves the chances of clients spending more.
So if you’re conversion rates aren’t meeting expectations, know that building a more dynamic site that optimizes the shopping experience makes all the difference.
Your website can become your 24/7 sales associate always ready to make the next sale. This in no way diminishes the importance of sales associate. But it does allow you to maximize the number of sales you can make per salesperson because eCommerce helps your sales team work more efficiently. Instead of spending their time with every little sale, they work on an “exception” basis. That means that they work with customers, usually through online chat, only when they need extra assistance.
If the customer can do it on their own, shopping carts today facilitate that while employing that personalization we discussed to increase order value and customer lifetime value. But what exactly do today’s customers expect from an eCommerce site? Let’s take a look.
Customers today expect a wide selection and a seamless checkout experience. Features that enable this experience win big with customers. Some of these key features include:
With chat, a sale never has to be abandoned because a person hits a roadblock. A sales team member is always there to help. If it doesn’t make sense to have a salesperson available 24/7, you can allow customers to leave a message for outreach during hours.