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What production method should you use: made to order or engineer to order? This blog discusses the key differences between the two.

B2B vs B2C Sales: 4 Key Differences and Their Importance

Sales is a challenging business, making it critical for salespeople to generate leads through as many avenues as possible. The top two types of sales are business-to-consumer (B2C) and business-to-business (B2B), and while they’re distinct from one another, both are equally important.