Furniture Retailers Digital Solutions

Increasing Profits in a Digital Economy

B2C e-commerce sales hit $4 Trillion with over 25% of the world population shopping online.

Virtual business increases every month and online furniture businesses are seeing record sales through virtual shopping. Research shows online retail sales of physical goods are expected to reach over $470 Billion U.S. dollars in 2024. Traditionally in-store holiday sales saw better results from online-generated purchases. In fact, the foot traffic in retail stores dropped by 50% this Black Friday while eCommerce traffic the same day increased 22 percent. This makes the 2020 Black Friday shopping day the 2nd best online shopping day in recorded history.

Retailers who operate without a product-filled retail website and no plans for eCommerce run the risk of obsolescence among the rising competition.

Online Shopping Shifts from 2020

The economic and social shifts of 2020 created a new way of doing business for retail.

Almost overnight, half the country was working from home or socially distant. Shopping in person restrictions fell into place and retailers had to adapt quickly. Even the events that fuel the home furnishings supply chain moved to a non-traditional format. The way retailers conduct business changed in 2020 to focus more on the virtual experience.

These changes, like social distancing in 2020, accelerated online buying across all industries. Especially in home furnishings.

Challenges of the Retailer

Shoppers spend more time online during the buying cycle than any time in history.

Likely, the Internet is the starting line. While many consumers use a digital-only approach when searching and purchasing, their ultimate destination of security is the store. Because the in-store experience is still a vital component to the retail model, there’s a tendency to focus on in-store consumer spending more than digital spending. This tunnel vision inevitably creates a revenue gap for retailers and manufacturers that refuse to take the leap into migrating an online furniture business with brick and mortar stores.

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Omnichannel Approach

Your company’s website is a great marketing and branding tool to increase your furniture brand’s online presence. Without a doubt, one of the most cost-effective methods of marketing and selling is utilizing your website as another location for your business. Think of your website as another location of your business. With the right online furniture business solutions and the right partner, like MicroD, your marketing and website strategy can increase traffic to your showroom and grow your revenue.

That’s why we partner with over 400 retailers in the home furnishings industry to make a beautiful, optimized website that works 24/7. Engaging onsite tools, product catalog data, customized brand landing pages, and the best digital marketing and retail marketing solutions turn your website into your best salesperson. Our omnichannel marketing approach means more shoppers find your furniture business online thanks to great SEO and more products from brands you carry in the showroom. Whether you’re looking for a website enabled with eCommerce or want to keep customers on your website browsing thousands of products to buy in your store, we customize a solution to fit your business today and easily scale for growth tomorrow.

Websites & eCommerce

Websites in the home furnishings industry are the most over-looked business pillars for retailers and brands. With so many options in the marketplace to build a quick website to show your company information, many retailers, and the brands who support them, make quick decisions that disable their opportunity for growth.

Digital Marketing

Connected customers require strategic digital retail marketing solutions to find your retail store. Traditional marketing is a significant expense with little to no data for analysis. Meanwhile, digital marketing is cost-effective and provides unlimited data to prove return on investment.

Product Visualization

The home furnishings industry relies on high-quality visualization to attract buyers. Product visualization is more than a high-quality product image. As the leader and pioneer in product visualization, we know that product visualization tools like custom furniture fabric draping is a valuable asset for retailers.

EDI - Electronic Data Interchange

If you could find more time to manage bigger projects that generate more revenue, wouldn’t you adopt a solution that gives you the time and resources to build those projects? That’s the power that EDI gives to retailers and manufacturers each day.

Product Catalog Data

Retailers who carry many brands can have instant access to updated product catalog data feeds from hundreds of home furnishings brands with MicroD. MicroD’s network of retailers and manufacturers makes product catalog data more valuable for the clients and the customers in our industry.