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White Wasserstrom logo with a geometric icon on a light gray background, featured in the Wasserstrom Case Study.

CASE STUDY

How Wasserstrom
Tripled Sales Productivity

Download the Case Study
3x
increase in sales productivity
67%
reduction in
admin time
20
hours/week given back to every rep

Wasserstrom at a Glance

Wasserstrom is one of the nation’s largest suppliers and distributors of restaurant equipment and supplies, proudly family-owned and operated for more than a century. With a 50-person sales team serving regional and national accounts, the company is known for its high-touch service, complex quoting needs, and custom solutions.

HEADQUARTERS

Columbus, OH

SALES TEAM SIZE

130

FOUNDED

1902

COMPANY SIZE

$950M

INDUSTRY

Restaurant Supplier &
Distributor FE&S

WEBSITE

wasserstrom.com

CHALLENGE

Critical parts of the sales process from products and pricing to customer and project data were maintained in SAP, separate from AutoQuotes. This created a gap that led to duplicated work, outdated pricing, and a high risk of manual entry errors.

OUTCOME

Wasserstrom used the Revalize Integration Hub to connect SAP ERP and AutoQuotes, eliminating data silos and reducing admin time from 30 to just 10 hours a week, per rep. Sales productivity tripled as teams focused on quoting and selling.

No More Double Entry!
Just Faster Quotes, Happier Reps

Manual re-entry was one of the biggest bottlenecks: building a quote in AQ, then manually retyping every product, price, and customer detail into SAP. Large quotes could take up to four hours to re-enter, and every keystroke was a chance for an error that could slow down sales or damage customer trust.
By connecting AQ directly to our ERP, that entire re-entry step disappeared. Quotes now sync instantly, pricing stays accurate, and reps can move from quoting to closing without losing momentum.

Saving Time Was Just the Start.
So, What Changed?

For leadership, integration delivered something equally valuable: visibility. Managers can now see quoting activity in real time, making it easier to forecast, plan, and guide reps toward the right opportunities.
For reps, the change has been transformational. With time back in their week, they’ve shifted from “quote processors” to true consultants focusing on customer needs, tailoring solutions, and even pursuing larger, more complex projects they wouldn’t have had the time and confidence to quote before.
Reception area of an office featuring a wooden front desk with "Wasserstrom" displayed, a computer, and monitors mounted on blue and white walls—a welcoming space showcased in the Wasserstrom Case Study.
A gray building with Wasserstrom Restaurant Supply on the side and a blue awning reading Open to the Public above the entrance, featured in a recent Wasserstrom Case Study.

Connecting the Back Office
to the Frontline

With the AQ–SAP ERP connection in place, Wasserstrom’s sales team operates with speed, accuracy, and confidence. The 20 hours per week reclaimed for each rep isn’t just time saved, it’s time reinvested in building relationships, pursuing bigger deals, and delivering more value to customers.

The integration has also strengthened collaboration across departments. Real-time data sharing means sales, operations, and finance work from the same source of truth reducing errors, improving handoffs, and speeding up the entire quote-to-cash cycle.

The benefits go beyond efficiency. AutoQuotes enables reps to deliver professional, branded proposals that make a lasting impression. Customers get accurate, visually polished quotes faster reinforcing the quality and service Wasserstrom has built its reputation on for more than a century.

Before the integration, it could take half a day to re-enter a large quote into SAP. Now it’s done instantly. It hasn’t just saved time, 
it’s allowed our team to take on bigger projects and expand what they sell. It’s really changed what they feel capable of.

Lori Harden
Sales Operation Manager, Wasserstrom
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