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May 28, 2025

AQ Insight Pro: Track Foodservice Quotes, Conversions & Sales

AutoQuotes promo stating over 21 million products were quoted last year, featuring data visualizations and a “Go AQ Insight Pro” button.

The foodservice equipment space moves quickly, and staying ahead means knowing more than just what is being quoted. That’s where the new AQ Insight Pro comes in. We reworked it to give manufacturers a clearer picture of what’s actually going on, from how products are landing with dealers to where sales momentum is building.

What is AQ Insight Pro?

AQ Insight Pro is a premium analytics tool for manufacturers who publish in AutoQuotes, the industry’s go-to platform for configuring, pricing, and quoting foodservice equipment. With over 26,000 dealers quoting through AQ every week, Insight Pro gives you direct access to how your products are landing in the market.

It’s not just about more data; it’s about the right data, in the right context. If you want to move from guesswork to real market clarity, this is a good place to start. Rest assured, we implement strict data security configurations so AQ Insight Pro only shows product insights related to your own data.  

In addition to quote volume, you’ll see:
  • What products are gaining traction
  • What's converting into purchase
  • Which reps or dealers are driving results
All in one dashboard.

Why It Matters

Whether you’re focused on growth, efficiency, or better dealer support, AQ Insight Pro helps you:
  • Track product engagement – See how often your SKUs are viewed, quoted, and sold
  • Measure true demand – Understand what’s converting, not just being considered
  • Refine your sales strategy – Zero in on dealers, regions, and products that are gaining traction
  • Support your channel – Spot top performers, identify gaps, and strengthen rep relationships
  • Prove ROI – Back up your AQ spend with real-world performance data

What’s New

We’ve added new layers of clarity to the platform:
  • Accepted Quote Value (Net $) – See the signed, post-discount value of deals involving your products
  • Quoted vs. Accepted Product Counts – Understand what’s making it from quote to signature
  • Accepted Quote Count – Know how often your products are part of closed deals
  • Rep Group Sales Breakdown – Visualize who’s bringing in the most revenue, and which areas are driving sales
  • Salesperson Matrix with Company Names – Get the full picture behind rep group performance
  • Custom Filters & Bookmarks – Save your go-to views for quicker access

Built for Your Whole Team

Insight Pro isn’t just for analysts; it’s a practical tool for sales, marketing, and product teams to align on what’s happening in the channel.

Want a Closer Look? We’d be happy to show you what the new Insight Pro can do. Reach out to your AQ Account Manager to set up a walkthrough or to activate Insight Pro for your team.