A Digital Catalog Is Like a Year-Round Trade Show – Or Better

A digital catalog can offer you benefits far beyond the typical trade show and paper catalog format. Here’s how:

• Reach new customers
  A digital catalog has the potential to reach more viewers than several annual (expensive) trade show displays — for many reasons. Some professionals prefer researching products online, and may choose to shop with a competitor simply because they offer a digital catalog.   Also, you may gain referrals. With a digital catalog format, your customers can easily share product information with their professional networks and on social media — and may drive traffic back to your products.

• Share detailed information about your products
  Think of your digital product listings as an enhanced trade show display. There’s no limit to the amount of product information you can share: documentation, images, MEP information, white papers, spec sheets, case studies, REVIT families, and more.  With access to more detailed information and the ability to easily search through and compare products, customers may be more likely to try a new product rather than stick with what they are familiar with. This is especially helpful for professionals who are making purchasing decisions across a wide range of product types — the more information they can have at their fingertips, the more confident they can feel about their purchasing decisions.

• Gain year-round coverage
  A digital catalog has no start or end date. You gain maximum coverage year-round to prospect, engage customers, and display your products, without the limits of booth space.

   

• Launch new products to your customers anytime
  New products can be instantly added to your digital catalog, rather than waiting until the next big trade show to debut a new offering.