The way customers and suppliers interact has changed forever. Gone are the days when your entire medical device product sales and marketing strategy hinged on attending annual trade shows. So how can you continue to get in front of healthcare buyers and showcase your products when your customers are increasingly online?
Digital catalogs are the ideal solution for showcasing your products in an accessible and interactive online format — offering more features and capabilities than traditional, physical sales materials.
If you haven’t already, consider making the leap to a digital catalog like Attainia from Revalize. Aside from being a cost-effective solution, a digital catalog can help you reach an entirely new audience — and reach them year-round.
A digital catalog can offer you benefits far beyond the typical trade show and paper catalog format. Here’s how:
A benefit to having a digital catalog that no trade show or paper catalog can offer you is access to comprehensive analytics that show how your products are performing. The Attainia supplier program provides you with the data you need to accurately track customer engagement. With a trade show and paper catalog format, you’ll get a record of final sales, but no information on other customer behavior.
Similar to Google Analytics or most other e-commerce offerings, Attainia supplier members will get detailed reports on their products’ performance, including:
Tracking and analyzing these metrics can help sales teams get better at identifying high-potential leads and prioritizing work accordingly. Sales data can also highlight bottlenecks where customer churn happens so changes can be made. All of these benefits combine to help sales teams work more efficiently.
With more than 20,000 monthly platform users in more than 1,100 hospitals, Attainia delivers an instantly accessible, integrated catalog of 67,000 SKUs and 5,800 product categories. This strong community means a built-in base of professionals who will have access to your products when you switch to a digital catalog using Attainia.