Omnichannel Strategies for Personalization and Engagement
When shoppers visit your store in-person, it’s easy for sales associates to tell if they need assistance or if they would be better served by a hands-off approach.
Salespersons can point customers in the right direction and build a rapport. These personal touches matter, and all a salesperson needs is experience and intuition to accomplish this in the store. But when it comes to online interactions, how can you inject some of this immediacy and personalization into your website?
In order to create the same level of connection that customers would receive in store, your online presence requires engagement strategies that can feel individualized without being intrusive.