Launch Alert! Meet Configure One Cloud Learn More
When shoppers visit your store in-person, it’s easy for sales associates to tell if they need assistance or if they would be better served by a hands-off approach.
Salespersons can point customers in the right direction and build a rapport. These personal touches matter, and all a salesperson needs is experience and intuition to accomplish this in the store. But when it comes to online interactions, how can you inject some of this immediacy and personalization into your website?
In order to create the same level of connection that customers would receive in store, your online presence requires engagement strategies that can feel individualized without being intrusive.
Customer relationships and online personalization are the top priorities for ecommerce executives in 2022, according to a survey conducted by CommerceNext in partnership with CommX.
When you’re coming up with fresh ideas for engaging your customers, try not to confuse personalization with customization. Customization will allow your customers to see different color swatches for a particular couch.
Personalization, on the other hand, is about showing solutions that are relevant to them. A personalized ad can use data gathered from online activity to send a customer information about a product they might be interested in. If a customer has been searching for recliners on your website, the “recommended products” section of your website can direct them to your top sellers.
To provide your customers with an experience that addresses all of these questions, your website needs to be properly optimized.
It can be frustrating after years of perfecting the in-store buying journey to navigate a whole new frontier of communication online. It can be easy to feel overwhelmed by data when you aren’t sure what you’re looking for. You need a plan to use the data you gather for personalization and engagement. Misinformed or mistargeted engagement might turn off more customers than you gain.
Feeling comfortable with online personalization might take some time if you are just getting started. But, there are some tried and true tactics that work for any business, big or small.
Amazon has perfected the algorithms that help the retail giant understand and influence its customers’ shopping habits. You can use some of those same techniques in a way that’s unique to your business. Here are a few ideas to engage your website visitors by playing up your strengths as a local retailer.
Events and Promotions by Location: It’s possible to track site visitors using their IP address, showing you where they are when they interact with your business. You can then use this information to show them deals, promotions, and sales from stores in their area.
Surveys and Quizzes: If a visitor signs up for a newsletter or gives you their email address during a purchase, send a follow-up email to gather their feedback — even if they haven’t made a purchase yet. Include a survey to ask about what recent sales initiatives they liked and which ones they ended up passing on. Use this information to refine and improve any future campaigns.
Personalized Product Recommendations: If customers have been searching for a specific type of furniture, show them suggestions that are relevant to them. This takes some of the burden off of your customers to search through hundreds of options.
Targeted Remarketing: Using personalized marketing techniques helps visitors see ads relevant to them. Compared to simple display ads with no personalization, targeted ads have an average of about 10 times higher click-through rate.
Shopping Cart Reminders: Sometimes visitors get distracted and don’t get all the way through checkout. Sending them reminders about what they left behind can bring them back to complete the sale and improve your abandonment rates.
Email Campaigns: With the information you’ve gathered from your customers and visitors, you can craft email campaigns that are directed at their interests and needs. You can create email lists for every customer who bought furniture during a promotion and invite them to come back for the next big sale.
Having a chat option on your website is an important personalization tool for retailers. Once chatbots have been integrated into your site, you can more easily close deals with online shoppers who are ready to make a purchase online.
Chatbots are helpful tools when retailers use them to respond to simple and frequently asked questions, like how to get to the store, what are store hours, and other basic information. By filtering out those customers, a LiveChat feature can then connect the remaining customers with a sales professional.
Tools like chatbots or LiveChat are not only used as part of the initial product search but they can also assist with questions when customers are making purchasing decisions and when they move to post-sale.
If you haven’t implemented tools like a chatbot into your website or integrated your own personalized marketing tactics, make it a top priority. Even if a customer never meets a salesperson or walks into your business, it’s still possible to create an online experience that’s up to your standards. All it takes is a little guidance and a solid strategy.
8800 W Baymeadows Way #500
Jacksonville, FL 32256
United States
[email protected]
PROCAD GmbH & Co. KG
Vincenz-Prießnitz-Straße 3
76131 Karlsruhe
Germany
[email protected]
Cookie | Duration | Description |
---|---|---|
__hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
__hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
_GRECAPTCHA | 5 months 27 days | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
JSESSIONID | session | New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application. |
PHPSESSID | session | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | Cloudflare set the cookie to support Cloudflare Bot Management. |
_icl_visitor_lang_js | 1 day | WPML sets this cookie to store the redirected language. |
drift_aid | 1 year 1 month 4 days | Drift sets this cookie as a session identifier token. It is used to tie the visitor on your website to a current website session within the Drift system. This enables session-specific features, such as popping up a message only once during a 30 minute session to prevent a disruptive experience. |
drift_campaign_refresh | 30 minutes | Drift sets this cookie as a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality. |
driftt_aid | 1 year 1 month 4 days | Drift sets this cookie as an anonymous identifier token. As people come onto the site, they will get this cookie. |
li_gc | 5 months 27 days | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
wp-wpml_current_language | session | WordPress multilingual plugin sets this cookie to store the current language/language settings. |
wpml_browser_redirect_test | session | This cookie is set by WPML WordPress plugin and is used to test if cookies are enabled on the browser. |
Cookie | Duration | Description |
---|---|---|
__lotl | 5 months 27 days | Lucky Orange sets this cookie to identify the traffic source URL of the visitor's original referrer, if any. |
_lo_uid | 1 year 1 month 4 days | Lucky Orange sets this cookie as a unique identifier for the visitor. |
_lo_v | 1 year | Lucky Orange sets this cookie to identify the total number of visitor's visits. |
_lorid | 10 minutes | Lucky Orange sets this cookie to record the current ID of visitors. |
Cookie | Duration | Description |
---|---|---|
__hstc | 5 months 27 days | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
_gd_session | 4 hours | This cookie is used for collecting information on users visit to the website. It collects data such as total number of visits, average time spent on the website and the pages loaded. |
_gd_svisitor | 1 year 1 month 4 days | This cookie is set by the Google Analytics. This cookie is used for tracking the signup commissions via affiliate program. |
_gd_visitor | 1 year 1 month 4 days | This cookie is used for collecting information on the users visit such as number of visits, average time spent on the website and the pages loaded for displaying targeted ads. |
AnalyticsSyncHistory | 1 month | Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. |
CONSENT | 2 years | YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data. |
hubspotutk | 5 months 27 days | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
ifso_visit_counts | 1 year | If So sets this cookie to store number of visits. |
ln_or | 1 day | Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics. |
vuid | 1 year 1 month 4 days | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
Cookie | Duration | Description |
---|---|---|
bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
li_sugr | 3 months | LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant. |
VISITOR_INFO1_LIVE | 5 months 27 days | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
_an_uid | 7 days | No description available. |
_gd1687981540406 | session | Description is currently not available. |
6suuid | 1 year 1 month 4 days | No description available. |
ifso_page_visits | 1 year 1 month 4 days | No description available. |
oribi_cookie_test | session | Description is currently not available. |
oribili_user_guid | 1 year | Description is currently not available. |