The New Furniture Retail Buying Journey
The new furniture retail buying journey is one that takes place both online and in-store. Today’s furniture shoppers want limitless access to product information, customer service, and interactive experiences. Whether they are on their electronic devices or visiting the store, consumers expect to be able to engage with brands, manufacturers, and retailers.
From the minute they land on your website, your customer should understand what you sell and how they can make a purchase. The first step is to create an online shopping experience that matches what customers expect from shopping in-store.
Digital tools can make it feel like your website is staffed with a full set of furniture experts. From personal shopping tools to live chat software, you can continue to build onto a strong digital foundation that makes shoppers feel like they’re getting a customized experience.
Here are the stages of the omnichannel buying journey you can refine to make online and in-person shopping cohesive for your customers.