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7 Ways CPQ Transforms Manufacturing Sales

Innovation is at the core of many businesses, especially those in specialty manufacturing. Failing to identify and adapt to new technologies impacts all areas of the business, from new sales to customer retention and satisfaction. The industry even has a slogan for it: innovate or die.

Certainly, this maxim fits perfectly in the manufacturing industry. Configure, price, quote (CPQ) software solutions help manufacturers bring the sales side of their business up to meet the level of sophistication already in place on the physical production side of things.

CPQ for manufacturing is one of the most flexible innovations that a manufacturing company can implement to stay current or even pull ahead of its competitors in the modern economy.

Maximizing manufacturing sales

Modern manufacturing companies adopt a CPQ solution for many reasons. Here are the most common ones that manufacturers often cite.

1. Increase Sales Velocity:

CPQ software supercharges your sales team by automating the tedious and time-consuming quoting process for customized products. It gets rid of the back-and-forth with customers where specifications need to be approved by engineers and specialized pricing has to be calculated for each quote. What could once take days or even weeks to get a product into production now takes only a few minutes.

2. Improves Consistency:

CPQ allows for more consistency. Say goodbye to the use of complex spreadsheets and human error that could cause misquotes or use of outdated pricing. The consistency of CPQ for sales ensures everyone is always using the most up-to-date pricing information, giving you confidence that your profit margins are set properly.


Unlock the secrets to turbocharging manufacturer operations! Dive into our comprehensive guide, where we demystify CPQ, making optimization a breeze. Click now and revolutionize your manufacturing process.


Unlock the secrets to turbocharging manufacturer operations! Dive into our comprehensive guide, where we demystify CPQ, making optimization a breeze. Click now and revolutionize your manufacturing process.

3. Creates more efficient workflows:

You can get the most out of your specialized workforce using CPQ for manufacturing sales. Engineers don’t have to waste their expertise going over each customer quote, and the sales team doesn’t have to wait around for approvals before taking an order. This lets your engineers spend their time designing new products and innovating on existing product lines, which makes your business more competitive.

4. Reduce Order Errors:

By automating the quoting process, businesses can produce professional, formal quotes that can give your business a level of service that it might have been lacking before. Additionally, because the software can be programmed to handle realistic dimension specifications, you don’t have to worry about a product being ordered that you cannot realistically build.

5. Standardized Sell Processes:

You can standardize your manufacturing sales processes through guided selling using CPQ software. A guided selling interface can be built into the quoting tool and use a set of questions to figure out which product best suits the customer’s needs. Instead of relying on the sales experience, which can come with blind spots and biases, you can be sure that customers are getting the best possible experience every time.

6. Creates powerful data and analytics:

CPQ for sales can provide you with an abundance of data to aid in your processes. A sales department can easily look at historical sales data to determine how best to upsell or cross-sell to a particular customer. With clients who have ordered in the past, you can determine when it’s best to reconnect with them to set up a new order.

Additionally, asset-based ordering or subscription ordering is easier as you can readily see when they need to place another order — which can be done from one convenient interface.

7. Offers deep integrations:

CPQ for sales can integrate with other software options, such as Enterprise Resource Planning (ERP) systems and Customer Relationship Management (CRM) systems. This can give you numerous advantages, including the ability to streamline your order-taking, production, and billing into one network. You can easily track your materials and determine what is in stock, what you need to manufacture, and what you need to order so you can complete every customized order.

Elevate your manufacturing sales processes

With a CPQ solution, many of the problems that come with trying to configure a customized product are eliminated. Automating processes and orders allows for a more streamlined manufacturing sales flow, which lets you maximize your time and profits.
Configure One Cloud from Revalize is a CPQ software that can help you meet your manufacturing sales needs. Book a demo to experience it today.

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