How to Capture Clients With CPQ Solutions

Manufacturers can take many paths to achieve a successfully completed order. One customer may prefer to customize their product from a list of available options while another might want full creative input from the beginning. This is where it’s important to differentiate between made to order (MTO) and engineer to order (ETO) — two of the most common methods for designing and building products, offering more personalization than mass production. While MTO production methods have been around for a long time, ETO manufacturing solutions continue to grow more complex and powerful — requiring close collaboration between the manufacturing company and the client. But now, solutions like configure, price, and quote (CPQ) software can go a long way to simplify the complex manufacturing ETO production cycle.