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Customization is an essential part of modern manufacturing, but it makes the sales process exponentially more complicated — especially as customers continue to expect more and more. In addition to overly complex engineering requirements, the sales process has become exponentially harder when gathering product details, slowing down sales and decreasing revenue potential.
Fortunately, CPQ for industrial manufacturers eliminates virtually all of these problems. With the right software, manufacturers can configure complex products with ease, enabling more sales growth and better profit margins.
Configure, price, quote (CPQ) is a type of software designed to automate the most cumbersome parts of quoting custom and configurable products. CPQ platforms allow industrial machinery manufacturers to upload their product portfolios and make them available to customers through an online web portal. Engineers can program complex configuration rules that determine what types of product attributes customers can modify, as well as constrain the choices to the manufacturer’s limitations. This ensures that customers only build viable products.
Similar to a B2C e-commerce experience, customers can browse the catalog and select their own configurations without the need to utilize any valuable sales resources. After submitting their selections, the system can calculate prices and automatically generate a quote in a fraction of the time of manual processes.
These capabilities provide manufacturers with a number of advantages, including:
Without the need for hands-on sales support during configuration, customers can customize orders and request quotes at their own convenience, creating a virtually frictionless experience.
Customers can easily modify configurations before requesting quotes, and since they’re directly involved in the selection process, they can easily see if they’ve made a wrong choice before submitting. Since CPQ allows engineers to program constraints for customization, there’s no chance of customers ordering a product that’s not viable for production.
CPQ for industrial manufacturers is a sales gamechanger, but not all solutions are created equal. You need a platform equipped with all of the latest features, and designed to meet the needs of a remote and distributed workforce.
Configure One Cloud from Revalize has translated over two decades of CPQ innovation into a robust, cloud-based app capable of handling the most complex product catalogs, with state-of-the-art 3D visualization. Best of all, the platform is easier to deploy than almost any solution in the market, so sales teams can begin scaling within weeks of beginning implementation.
