5 Elements of a Successful Channel Engagement Strategy
Engagement is king when you’re selling products through a network of channel partners and distributors. The more actively you engage, the more you sell. But, our data shows that most of the sales leads generated by the manufacturer are not contacted by the channel partner.
That’s just a wasted opportunity. The right engagement strategy should maximize every chance to sell to the leads you already have.
The good news is, you don’t have to increase your marketing budget or generate additional new sales leads to boost engagement. And you don’t have to turn to more traditional forms of engagement to fill the gaps.