Blog

Learn best practices and keep up with the latest in the industry.

6 Top Ecommerce KPIs Furniture Retailers Should be Measuring

To advertise their products, furniture companies employ a variety of marketing methods, and tracking the outcomes can often be both challenging and time-consuming. Ecommerce key performance indicators (KPIs) are measurable benchmarks for retailers to track progress toward specific goals. They allow organizations to define targets and monitor outcomes. This data can then be used to make informed changes to the site’s layout, product offerings, descriptions, and checkout process to increase overall revenue.

Omnichannel strategies for personalization and engagement

When shoppers visit your store in-person, it’s easy for sales associates to tell if they need assistance or if they would be better served by a hands-off approach.

Optimizing Furniture Retail Strategies for a changing customer

The future of omnichannel furniture retail is all about the consumer — and the modern consumer wants a personalized shopping experience. For some, that includes spending time on the website while others prefer visiting the retail showroom. According to research by the IBM Corporation and the National Retail Federation (NRF), 40% of consumers in the home goods category use a hybrid shopping method, mixing in-store and digital channels. They expect brands to support that buying journey.

The New Furniture Retail Buying Journey

The new furniture retail buying journey is one that takes place both online and in-store. Today’s furniture shoppers want limitless access to product information, customer service, and interactive experiences. Whether they are on their electronic devices or visiting the store, consumers expect to be able to engage with brands, manufacturers, and retailers.

Why Omnichannel Commerce is the Future of Furniture Retail

To truly become omnichannel, you have to bring all of your points of service and advertising together. Then, you can build a strategy around the best way to move prospects through the buyer’s journey and improve the customer experience.

5 Ways to Improve Furniture Store Marketing

Your furniture store’s success relies on more than the strength of your sales team. To drive sales, you need to start by developing a marketing strategy that will set your business apart.