Amplifying Sales Productivity With CPQ and CRM

All sales teams face challenges, but manufacturers have an unusual amount of complexity to manage. Customization and configuration dramatically extend average sales cycles, increasing the chances of pricing and quoting errors. That’s where configure, price, quote (CPQ) and customer relationship management (CRM) software come in.

CPQ uses point-and-click interfaces to streamline the product configuration process, and automatically calculates prices with greater accuracy and speed. This technology can reduce the cycle time for even the most complex orders from weeks or months down to days or even hours.

Meanwhile, CRM helps sales build comprehensive databases to track customer behavior, preferences, and needs. With this technology, sales can build better, more personalized relationships with customers and provide higher quality service.

Both solutions are critical for achieving sales productivity, but too often, organizations silo data in multiple platforms that hinder results. When companies choose CRM and CPQ solutions that integrate with one another, sales has access to optimized data that helps them reap enormous long-term productivity benefits.