Once it’s time to take a product to market, PLM systems are there to provide all the details sales and marketing needs to craft effective messaging. This is one of the areas where PLM integrations really shine, since it cuts down on the need for salespeople to memorize every detail about a new product, or to chase down engineers and technicians for the information they need.
With a PLM system integrated from the beginning of the idea-to-cash cycle, both sales and marketing will have access to every step that led to the creation of the current product. Not only that, but they can pull product information from their smartphone, tablet, laptop, or desktop.
If a customer has questions about the testing done during a certain phase of product development, there’s no need to start a long back-and-forth discussion with the technical team since all of the info is already there.