How 3D Renderings Help Customers With Visualization

Even though manufacturers are selling tangible objects, many customers feel that their buying decisions are a leap of faith. In the past, manufacturers have quelled fears with physical prototypes. But in custom orders, these can be incredibly time intensive to produce, not to mention expensive — especially if the customer needs multiple iterations before making their purchase.

With shrinking profit margins, labor constraints, and rising material costs, producing physical prototypes is no longer an option for many companies. This is why 3D product renderings from CAD are a true breakthrough for manufacturers and their customers, alike.

Designers are free to produce many iterations of a design for customers until they agree on just the right configuration, at no additional cost except their labor. Customers enjoy higher buying confidence since they can see a design from every angle and know exactly what to expect from the final product.

As CAD becomes more prolific, 3D models no longer help products stand out to customers. Manufacturers need to take their renderings to the next level to maintain their competitive advantage.