Why You Need to Think Vertically When It Comes to Product Data
Data management is a cornerstone of good business. You can’t hope to grow and scale without a detailed plan for how you distribute, edit, and update product data for your customers. You need accurate data to provide accurate quotes, after all.
However, there’s a pitfall you need to avoid along the way. You can’t risk having valuable product data siloed off into one system or channel — it needs to be available everywhere. That’s what it means to think vertically about data management. When a single detail is altered at the top of the chain, that change should flow down into every other channel automatically.
If it doesn’t, you risk giving customers outdated or misleading information that can harm your relationship with them before it ever begins. Vertical data management is a solution that helps you get the right order, in the right configuration, to your customers every time. Here’s how AQ’s foodservice equipment and supplies (FES) data solutions can help you reach this goal.