There are many phases throughout the customer journey that can make or break a sale. When it’s time to generate a quote, everything is at risk. It’s totally up to your customer to decide at that point whether or not they want to move forward with their purchase. That’s why it’s so important to nail the idea-to-cash process and give your foodservice equipment and supplies (FES) customers everything they need to feel confident about their decision.
You can do that by implementing advanced design tools throughout product development, listing, and quoting. Providing customers with the most detailed and accurate product descriptions and specifications can eliminate any guesswork when dealers, reps, consultants, and designers are looking through your product list.
If you don’t have these details available for your products, don’t worry. AQ has design solutions and a team of media specialists on the case. Before long, all of your products can be paired with beautiful design imagery that’s true-to-life, so you can give your customers exactly what they need to make informed decisions.
Try switching your perspective over to a distributor who’s looking through your products for the first time. If they are greeted with the intimate details of every available SKU, you’re starting off on the right foot. The last thing a distributor wants is to pick out, quote, and purchase products just to find that their order looks or behaves differently than they were led to believe. This could make the distributor unlikely to return to your business.
Instead, with tools like AQ’s Design Studio, you can make sure design details are integrated into the quoting process from the start of their customer journey and avoid this pitfall altogether. AQ’s Design Studio helps you pair your products with updated and accurate CAD and Revit content, giving customers everything from the exact dimensions of each product to the plumbing and electrical data necessary for installation. Then, AQ’s media specialists can help manufacturers like you create these designs and standardize them across your product listings.
When consultants and designers are selecting the products for their next build, it helps to have trust in your product data. Layering product descriptions with CAD and Revit data gives them the opportunity to put your products directly into their plans before they have to make a decision on the purchase — another way to build trust.
With AQ’s advanced design solutions, you can integrate the CAD and Revit data you create with your product listings and through the AQ configure, price, and quote (CPQ) platform. Then, every time you generate a quote for a customer, they’ll have instant access to your most up-to-date blueprints and product specs.
It only takes a few seconds to transfer a design file from AutoCAD or Revit to the AQ platform, saving you time and money that can be better spent on providing personalized customer service. You don’t have to worry about getting updated product information to your customers if you already have it available on a platform they can easily access themselves.
You can also create 3D designs with the AQ Designer, which give prospective customers even more ability to visualize their order before locking in their purchase. If you don’t have an Autodesk AutoCAD license to start creating these designs, AQ will provide you with one.
Much like how you want to meet the needs of your customers from the beginning of the quoting process to the end, AQ wants to make sure you’re on the right track from integration to implementation.
