How PLM Can Help Manufacturers Capture the Health Food Market
“Healthy eating” has been a part of the zeitgeist for as long as anyone can remember, but its definition has shifted dramatically over the decades. Food trends, social esteem, scientific breakthroughs, median income, and other variables have all played a major role in shaping each era’s idea of quality food. New elements impacting society, like climate change, environmentalism, and social responsibility have created a new range of quality attributes we give to food.
Now, “healthy foods” are no longer just defined as being low in fat or calories. They have other attributes designed to meet increasingly complex consumer needs surrounding dietary restrictions and social responsibility. Food and beverage manufacturers have the heavy burden of not only creating new products that have these attributes, but also accurately labeling them for consumers and maintaining supply chain transparency.
Achieving this can be more complex than it sounds. Fortunately, product data management (PDM) and product lifecycle management (PLM) provide a systematic approach for all of it.