Case Study:

Wasserstrom Supercharges Sales

When Wasserstrom integrated AutoQuotes and SAP ERP they experienced remarkable growth and scalability, along with seamless cross-department collaboration.

Challenge

Wasserstrom maintained critical aspects of the sales process—people, products, and pricing—in SAP, separately from AutoQuotes. This disconnect led to time-consuming manual data entry, potential errors, and outdated pricing information.

Outcome

The advanced integration of AutoQuotes with SAP ERP transformed Wasserstrom’s sales operations, leading to more efficient quote generation and real-time data updates. This integration enabled remarkable growth, scalability, and more cross-department collaboration.

Wasserstrom’s Competitive Edge

Wasserstrom places cutting-edge technology at the core of its operations with real-time data integration to build internal sales processes that increase responsiveness to customer demands and market trends across regional and national accounts. The company demonstrates a commitment to precision and adaptability in every interaction to ensure leadership well into the future.

Expansion Reveals Need for Process Optimization

“Scaling up is exciting, but it really puts your processes to the test,” shares Lori Harden. As Wasserstrom expanded, the need to streamline data and enhance sales operations became evident. Each division, from equipment to smallwares, interacts with different customer segments and has specific operational needs, yet all rely on AutoQuotes. Prior to using the Revalize Integration Hub, information was in different systems that didn’t “talk” to each other, adding unnecessary complexity.

“Our regional and national divisions frequently use AutoQuotes on the road. Imagine sending quotes for high-end items or complex projects, sometimes totaling $100K, directly to chefs while on-site at hotels or restaurants—it was cumbersome and prone to errors without real-time data syncing.”

“Handling this manually became a bottleneck as we grew,” explains Lori. “Our sales teams had to juggle quotes and pricing updates manually between systems with manufacturer and warehouse orders, a demanding task that increased the risk of pricing and margin errors.”

“While our teams were adept at navigating these challenges, we recognized the need for a more efficient system, we knew we needed a smarter way to operate,” Lori reflects.

Wasserstrom prides itself on its ability to offer customized solutions—a cornerstone of their market differentiation. “Previously, tackling large, customized orders, sometimes involving up to 7,000 unique items, was incredibly time-consuming. Now, with AutoQuotes integrated with SAP ERP, our ability to handle GPOs or Aramark larger complex and custom orders has significantly improved, allowing us to scale up and expand our customer base.”

Beyond Efficiency—A Strategic Shift

“When we first brought the Revalize Integration Hub into our system, it was about more than just syncing AutoQuotes with SAP ERP—it was about setting a new standard for how we operate across the board,” explains Lori.

Our sales team can adjust quotes on the fly, tapping directly into the latest supplier data and inventory levels. This capability doesn’t just speed things up—it allows us to serve our customers more effectively, ensuring they always receive the most accurate and competitive pricing available. It’s about being a proactive partner rather than just a supplier.

Now, our sales reps can confidently quote larger projects and handle equipment quotes, areas where some were hesitant to tackle before. We broadened the range of products we can offer, allowing for more customized solutions that truly meet each customer’s needs.

This shift has not only improved our conversion rates but has significantly enhanced customer loyalty and satisfaction.

The Revalize Integration Hub wasn‘t just a technical upgrade; it was a strategic move designed to enhance our agility and precision in responding to customer demands across our entire operation."

Lori Harden

Sales Operation Manager, Wasserstrom

Real-time Accuracy Positions Wasserstrom for Continued Growth

The integration with AutoQuotes and SAP ERP has replaced uncertainty with real-time accuracy. This shift means Wasserstrom isn’t just reacting to errors—they’re preventing missteps before they happen, giving the company incredible control over their entire sales process. It‘s a game-changer for how Wasserstrom operates and assures quality to their clients.

Key Outcomes

Cut quote preparing time by 60%
Saved $91k in annual labor across 10 employees
Reduced large quote processing by half a day
Protected profit margins by ensuring accurate pricing and negotiated discounts
Shortened RFP response times from days to minutes

With our systems now in sync, we have complete trust in our data accuracy. It‘s like having a fail-safe built into our daily operations."

Lori Harden

Sales Operation Manager, Wasserstrom

Scaling to New Heights

“The integration is just the beginning,” says Lori, as Wasserstrom continues to enhance its e-commerce capabilities with a focus on how product information is managed and synced online, integrating extensive product data with its online catalog and sales platforms. “Not only could this improve how we manage inventory and pricing, but it could enrich the customers’ online shopping experiences by ensuring they always have access to the latest information.”

“We‘re excited to continue working with Revalize, exploring new capabilities and technologies that will better serve our business and the industry. This partnership is crucial as we strive to innovate and lead in customer-centric service.”

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