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CASE STUDY

How Wasserstrom Cut Quote Time by 60% and Saved $91K/Year

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60%
Cut in quote time

60%
Cut in quote time

$91
Cut in quote prep time

$91
Cut in quote prep time

Wasserstrom's Competitive Edge

Wasserstrom maintained critical aspects of the sales process—people, products, and pricing—in SAP, 
separately from AutoQuotes. This disconnect led to time-consuming manual data entry, potential errors, and 
outdated pricing information.

HEADQUARTERS

Columbus, Ohio

SALES TEAM SIZE

130

FOUNDED

1902

COMPANY SIZE

$950M

INDUSTRY

Restaurant Supplier &
Distributor FE&S

WEBSITE

wasserstrom.com

 Processing Optimization

CHALLENGE

Wasserstrom maintained critical aspects of the sales process—people, products, and pricing—in SAP, separately from AutoQuotes. This disconnect led to time-consuming manual data entry, potential errors, 
and outdated pricing information.

OUTCOME

The advanced integration of AutoQuotes with SAP ERP transformed Wasserstrom’s sales operations, leading to more efficient quote generation and real-time data updates. This integration enabled remarkable growth, scalability, and more cross-department collaboration.

 A Strategic Shift

A woman with short blonde hair and a light-colored blazer smiles at the camera indoors.
“Scaling up is exciting, but it really puts your processes to the test,” shares Lori Harden.

Expansion Reveals Need for Process Optimization

As Wasserstrom expanded, the need to streamline data and enhance sales operations became evident. Each division, from equipment to smallwares, interacts with different customer segments and has specific 
operational needs, yet all rely on AutoQuotes. Prior to 
using the Revalize Integration Hub, information was in different systems that didn’t “talk” to each other, adding unnecessary complexity.

“Handling this manually became a bottleneck as we 
grew,” explains Lori. “Our sales teams had to juggle 
quotes and pricing updates manually between systems with manufacturer and warehouse orders, a demanding task that increased the risk of pricing and margin errors.”

“Our regional and national divisions frequently use AutoQuotes on the road. Imagine sending quotes for 
high-end items or complex projects, sometimes totaling $100K, directly to chefs while on-site at hotels or restaurants—it was cumbersome and prone to errors without real-time data syncing.”

“While our teams were adept at navigating these challenges, we recognized the need for a more efficient system, we knew we needed a smarter way to operate,” 
Lori reflects.

Wasserstrom prides itself on its ability to offer customized solutions—a cornerstone of their market differentiation. “Previously, tackling large, customized orders, sometimes involving up to 7,000 unique items, was incredibly time-consuming. Now, with AutoQuotes integrated with SAP ERP, our ability to handle GPOs or Aramark larger complex and custom orders has significantly improved, allowing us to scale up and expand our customer base.”

 A Strategic Shift

Beyond Efficiency - A Strategic Shift

“When we first brought the Revalize Integration Hub into our system, it was about more than just syncing AutoQuotes with SAP ERP—it was about setting a new standard for how we operate across the board,” 
explains Lori.
Person cooking pasta with vegetables in a pan on a stovetop, with steam rising and fresh herbs garnishing the dish.
A person in a white chefs coat tosses a fresh spinach salad with sliced radishes and yellow tomatoes in a metal bowl using two utensils.
The Revalize Integration Hub wasn‘t just a technical upgrade; it was a strategic move designed to enhance our agility and precision in responding to customer demands across our entire operation.

Lori Harden
Sales Operation Manager, Wasserstrom
Wasserstrom maintained critical aspects of the sales process—people, products, and pricing—in SAP, separately from AutoQuotes. This disconnect led to time-consuming manual data entry, potential errors, and outdated pricing information.

60%

Cut in quote prep time

Wasserstrom maintained critical aspects of the sales process—people, products, and pricing—in SAP, separately from AutoQuotes. This disconnect led to time-consuming manual data entry, potential errors, and outdated pricing information.
60%

Cut in quote prep time

 Scailing to New Heights

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