Aligning Sales and Marketing Can Improve Revenue for Manufacturers and Channel Partners
In a typical B2B or B2C environment, an internal marketing department provides qualified leads to its counterpart down the hall in the sales department — but that’s a lot easier said than done. The process of aligning sales and marketing teams is both a challenge and an opportunity.
If marketing and sales isn’t on the same page, profit can fall through the cracks. On the other hand, properly aligned outreach can potentially be one of the best tools for improving business performance. When marketing and sales teams unite, they dramatically improve marketing ROI, sales productivity, and most importantly, top-line growth.