To stay competitive, you have to be willing to evolve. While many businesses have embraced e-commerce, not everyone has fully realized the potential it offers — especially in the business-to- business (B2B) sales arena.
B2B e-commerce involves the sale of products from one business to another using an e- commerce website. This allows the purchasing business to buy products without having to interact with a salesperson. This creates a more convenient shopping experience for buyers, and saves sellers a lot of time and resources.
In today’s economy, it’s necessary to have a digital platform in order to sell your products. More and more, customers are expecting to order products online and have them shipped directly — especially after the pandemic pushed so many people to online shopping.
Traditional B2B sales aren’t going anywhere, but B2B e-commerce grew 17.8% in the first two years of the pandemic, up from $1.39 trillion in 2020 to $1.63 trillion in 2021. Expanding your marketing to focus on online B2B customers is critical to success. This will position you to capture more millennial and digital-native B2B customers in addition to retaining older customers who changed their behavior due to the pandemic.
There are multiple benefits to expanding your business plan to include B2B e-commerce:
There are several steps you can take to add B2B sales to your e-commerce site. These include: