To stay competitive, you have to be willing to evolve. While many businesses have embraced e-commerce, not everyone has fully realized the potential it offers — especially in the business-to- business (B2B) sales arena.
B2B e-commerce involves the sale of products from one business to another using an e- commerce website. This allows the purchasing business to buy products without having to interact with a salesperson. This creates a more convenient shopping experience for buyers, and saves sellers a lot of time and resources.
In today’s economy, it’s necessary to have a digital platform in order to sell your products. More and more, customers are expecting to order products online and have them shipped directly — especially after the pandemic pushed so many people to online shopping.
Traditional B2B sales aren’t going anywhere, but B2B e-commerce grew 17.8% in the first two years of the pandemic, up from $1.39 trillion in 2020 to $1.63 trillion in 2021. Expanding your marketing to focus on online B2B customers is critical to success. This will position you to capture more millennial and digital-native B2B customers in addition to retaining older customers who changed their behavior due to the pandemic.
There are multiple benefits to expanding your business plan to include B2B e-commerce:
There are several steps you can take to add B2B sales to your e-commerce site. These include:
The buyers have spoken, and e-commerce is the next frontier of B2B sales. The faster you adopt this new market, the more you can realize its potential. Setting up shop online now will also keep you ahead of the competition, and could even move you to the head of the pack when e-commerce overtakes traditional sales.
Want to create your own online B2B retail presence? Configure One by Revalize is a leading solution for selling configurable specialty products online. Get in touch with our experts to schedule a demo.