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Why Enhanced 3D Visualizations Are So Important to Manufacturing Sales

Configure, price, quote (CPQ) software has transformed the way manufacturers sell custom products, changing catalogs from books into interactive, digital experiences. The technology has evolved to incorporate 2D and 3D rendering of products that update as customers select different configuration options. This unleashed a new level of engagement for sales teams to showcase their products — and a new level of immersion for customers.

As 3D technology continues to evolve at a rapid pace, a whole new generation of CPQ software has entered the market for even more advanced visualization capabilities. This new generation of enhanced visualization technology expands to VR/AR immersion in product builds; 3D renderings of customer facilities; drag-and-drop room design; and more photorealistic models.

There have never been more possibilities for deep immersion in 3D environments, but what makes upgrading to this new technology worth the investment for manufacturers?

The benefits of enhanced 3D visualization

Enhanced 3D visualization technology takes product configuration and space planning to a whole new level, both in terms of presentation and convenience. Here are the top four benefits of incorporating 3D into your quote process:

1. Easier, more advanced visualization

CPQ with basic visualization is limited to point-and-click interactions, where selecting new product attributes updates the preview image. More advanced software lets buyers drag-and-drop product features for greater customization, and creates a more engaging, interactive experience.

Enhanced 3D visuals allow users to build virtual twins of the rooms they’ll use the products in so they can get a sense of the spatial fit or make layout adjustments. This lets customers design products for the specific needs of their facility.

2. More purchase confidence

Allowing customers to test out product configurations in their own space (even virtually) improves customer satisfaction. For example, factory management can order equipment with confidence that a product will fit on their production floor and integrate in their operation.

Without the room building capabilities of enhanced 3D visualization software, buyers run the risk of purchasing products that are not compatible with their facility constraints, or require unexpected changes to room layouts once the product is delivered.

Room building enables buyers to perfect a configuration for their space and get multiple levels of buy-in or approval before making the purchase. This dramatically reduces the need for change orders, returns, or other markers of customer dissatisfaction, saving the manufacturer time and money as well.


Unlock the secrets to turbocharging manufacturer operations! Dive into our comprehensive guide, where we demystify CPQ, making optimization a breeze. Click now and revolutionize your manufacturing process.


Unlock the secrets to turbocharging manufacturer operations! Dive into our comprehensive guide, where we demystify CPQ, making optimization a breeze. Click now and revolutionize your manufacturing process.

3. Improved order accuracy

Without the ability to get deeply immersed in complex configurations, customers may accidentally leave out a valuable product component or miss a small design feature that is critical to their success. CPQ technology with enhanced 3D visualizations helps customers ensure they get exactly what they need from the manufacturer the first time and avoid any delays. Sales can also generate more accurate quotes with less risk of price calculation errors.

4. Faster sales cycle

CPQ changed the quoting process for manufacturers by automating price calculation and quote generation, as well as many of the configuration touchpoints. Enhanced 3D visualization makes configuration more immersive, engaging, and intuitive, allowing customers to customize their orders more quickly and effectively, speeding up the sales process.

Customers can decide on the build that’s right for them while shortening the time it takes to close a deal. This frees up even more bandwidth than basic CPQ for sales to generate more revenue in less time.

Enhanced 3D visualization with the new Configure One Cloud

Configure One Cloud has long been an industry leader in CPQ software, as well as 2D and 3D visualization. As part of the solution’s new cloud-based release, 3D visualization goes to the next level, empowering customers to design the products they want to purchase and see how they will look in real-time. 

Soon, customers will be able to create life-size virtual replicas of their work environments, and drag and drop configured products into the environment for testing, all before making a purchase. When these new updates are available, customers will even have the capability to interact with products in VR and AR to ensure the perfect match for their facility needs.

Configure One Cloud is setting yet another new standard for 3D visualization in the product configuration process, helping customers achieve a new level of buying confidence and satisfaction. Want to experience the benefits of the new cloud-based update for yourself? 

Schedule a demo of the new platform.

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