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When Configure, Price, Quote (CPQ) software solutions entered the market in the ’90s, it changed manufacturing sales as we know it. Now, any company that isn’t using one of these platforms risks getting left behind in the digital transformation.
You’ve likely already heard about some of your competitors who’ve adopted CPQ technology and are now reaping benefits in their revenue and closure rate. If you’re evaluating solutions for your own company, how do you ensure you’re choosing the right CPQ platform? Let’s take a look at how important this decision is and what can happen if you don’t choose wisely.
The benefits of CPQ solutions are so broad that they can drastically alter the way you set benchmarks for productivity at your company. Still, with so many solutions on the market, you need to carefully evaluate your options to find the best match for your needs.
Most CPQ solutions are optimized for a certain business category, and some may not be able to handle the nuances of your industry. Making the wrong choice could lead to any of the following issues:
In addition to the high price of licensing enterprise business software, every day you spend on the wrong CPQ software solution is money wasted on lost expansion and opportunity. Imagine spending months training your team on how to use one system, only to realize after the fact that it can’t fulfill your needs.
Many employees are already resistant to adopting new technology — especially changes as foundational as a new CPQ. Choosing the wrong solution could sour your team’s attitude toward potential benefits and make them lose faith in leadership. This will further complicate matters when you do find the right CPQ system, as staff will be reluctant to support and use it. It’s essential to have buy-in at every level of the business when adopting and implementing a successful CPQ software solution.
As you move quotes through the process quicker, your entire engineering and production teams will be free to work more efficiently, unbothered by questions from sales. CPQ doesn’t just supercharge your sales process — it indirectly improves productivity for every member of your company.
For help assessing your company’s needs and understanding the marketplace, contact the team at Revalize to learn more about your options.
